start with why

Why I start with WHY

Why I start with WHY

Your WHY holds your power.

It is your catalyst and

Your sustaining force.

When it comes to writing a book, I have noticed for myself and my clients, once the decision has been made to write a book we just want to get to the writing. And, that makes sense. It’s a huge undertaking and a decision that isn’t made on the flip of a coin — heads I write a book and tails I eat some ice cream.